The Problem: You want to make your website all SEO friendly by creating a single, canonical url. For example, if someone types in http://www.stronico.com, you want them to be redirected to http://stronico.com (Google likes it this way). You do some research and discover that all of the default code and documentation for handling canonical Urls in IIS 7 uses web.config files and the URL Rewrite application program. All is well and good so far, but what if you use SSL? The stock code will always redirect you to http://stronico.com/Signup/ even if the original url was https://stronico.com/Signup/ (note the https). Continue reading →
How to Fix: Canonical Urls with IIS 7′s Url Rewrite feature for https
01
Jun 10
Written By Steve French
How to fix Blogger page title problems
I was perusing my Google Analytics reports and did some checking on came across some sub optimal page structure.
The Problem: Blogger (my blogging platform of choice) sets page titles in reverse. More specifically Blogger will set the title of a post as “Stronico Contact Management – How to fix browser size problem in Silverlight” – which is not as SEO friendly as what I thought it did, which would be “How to fix browser size problem in Silverlight – Stronico”. The former has more words, and quite repetitive.
The Cause: Blogger is just set up that way
The Solution: I did some Google work and came across this post on SEO Book (Thanks!) Basically Blogger has a set of server tags it uses when publishing a blog to an outside server. For whatever reason Blogger sets the page title in an odd order. To fix the problem add in this code in the header section of the Blogger Template
<MainPage>
<title>Stronico Blog – Visual Contact Management</title>
</MainPage>
<Blogger>
<ArchivePage>
<title>Archive of the Stronico Blog</title>
</ArchivePage>
<ItemPage>
<BlogItemTitle><title><$BlogItemTitle$> : Stronico</title></BlogItemTitle></ItemPage>
</Blogger>
That will do it! Thank you SEO Book!
This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog
09
Nov 09
Written By Steve French
SEO Tip – Set your domain to expire in several years
I was recently looking into more Search Engine Optimization techniques and came across several experts (such as they are) saying that Google ranks sites with domain names that expire in a year or less lower than sites who’s domain names expire after that. While that doesn’t seem very fair, it does make sense. Many PR and spam sites aren’t intended to last for long, and a distant expiration date does signal that the site is meant to be around for a long while.
On that note, I just renewed Stronico for another three years.
This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog
27
Oct 09
Written By Steve French
