People like to use the Five Whys of Toyota to diagnose problems (in deductive fashion). I use the 5 Whats to explain what I do for a living, Stronico, and my music. Which version you get depends on what I think your subject matter expertise happens to be. For my consulting company the 5 Whats are:
Question: What do you do?:
- Audience: Technically unsophisticated:
Answer: I build websites - Audience: Of average tech savvy (an iPhone or Android owner, but no more):
Answer: I’m a computer programmer - Audience: Technically Savvy – able to set up WordPress and remove viruses from a friends computer:
Answer: I do the backend programming and database development for websites - Audience: Technically sophisticated, but not similar to me, e.g. graphic designers and pure DBAs
Answer: I’m a .Net developer, specializing in backend programming and database development for websites - Audience: Technically sophisticated, and similar, e.g. another .Net developer or PHP developer and the like:
Answer: I do ASP.net/C# and Sql Server, mostly for the backend of sites
When I describe Stronico it goes like this:
Question: What is Stronico?:
- Audience: Technically unsophisticated:
Answer: Stronico is an application that helps you remember people - Audience: Of average tech savvy (an iPhone or Android owner, but no more):
Answer: Stronico shows you how you know people so you don’t forget them - Audience: Technically Savvy – able to set up WordPress and remove viruses from a friends computer:
Answer: Visual Contact Management – It shows you who you know and how you know them, that way you can remember the people you just barely know - Audience: Technically sophisticated, but not similar to me
Answer: Visual Contact Management – it shows you your social network and helps you utilize your weak ties - Audience: Technically sophisticated or network theorist:
Answer: Visual Contact Management, it helps you utilize all of your weak ties and helps you see how your social objects define your social network
And now that I think about is, here is the original inspiration for the above questions
Question: What kind of music do you play?
- Audience: Not musical
Answer: I’m a singer-songwriter - Audience: Some knowledge
Answer: Old School Country, like O Brother Where Art Thou - Audience: Knowledgeable music person
Answer: I’m play bluegrass - Audience: Bluegrass fan
Answer: I’m an old time guitarist and singer - Audience: Old-Time (it’s genre of American folk music) music fan
Answer: I sound and sing like Dock Boggs
photo credit: simonlesleyphoto
This post originally appeared on the Stronico blog – with the absorption of Stronico into Digital Tool Factory this post has been moved to the Digital Tool Factory blog
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Written By Steve French |
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